In part one, I covered using colour and background gradients and rounded corners to differentiate from other Squarespace designs. Please check out part 1 if you have yet to see it. Part two covered getting away from overused design patterns, video and typography. Check part 2 out as well if you haven’t seen it. In part 3, I looked into photography, design style and looking outside the box. These lead to this final part.
High-quality illustrations can make you stand out from your competition. These three examples show how much personality they have compared to your typical image of a girl looking at a computer. Peter Voth is the creator of the line drawn lanscape. Absoloutely stunning for the right project.
In the first example, browse through the Polaroid mini-site. They have built the camera in 3D and animated it to significant effect. It’s a stunning site and may take someone a while to make themselves, but it’s certainly possible!
In the second example, I delve into the 3D world of Kode Sports Club. It’s an immersive 3D world powered again by Three.js. It is a stunning experience where you can roam as you please. Once you get up and running with Three.js, something like this is a lot easier to create than you think, and you could add it to a Squarespace site quite easily.
I have left this for last in this mini-series. Copywriting is critical to successful web design. Many designers throw the content at words at the end of the project, almost like an afterthought. I know; I used to do it myself.
We need to get back to why we are creating websites; most situations will be to give the client a great return on their investment. In short, you are making much money for them, and more than what they paid you. 10x is a good figure. To maximise the success of any web design project and Squarespace project, the words on the site must resonate and sell to the prospect.
I will leave you this: You can have the most beautiful website in the world, but with the wrong words, you won’t sell a thing. You can also have an ugly website, and with the right words, you will sell a ton.