10. Marketing
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To be really successful online, you have to do more than just have a beautiful website. You need traffic. There are several ways to market a website; we specialise in search engine marketing. Google, in other words.
A new way
The internet has transformed marketing. Traditional campaigns were all about getting your name out and interrupting people with your message and adverts. Now, the family doesn't all gather around the television to watch up to 3 channels every evening like in the 1990s. These days, it wouldn't be uncommon in a traditional household for all family members to be viewing four different shows on four different channels or social media platforms. Habits have changed drastically. Whilst traditional marketing can be effective, there is now a new kind in town.
Search engine marketing is just so much more effective. You are only showing ads to people specifically looking for your business or products. It's said that 93% of people look for products and services online first. Only a few years ago, if you had said that, people would wonder if you were heavily under the influence of alcohol. Compared to a shotgun approach of handing out flyers or placing an advert on a vaguely similar medium, SEO is laser-focused. This focus and effectiveness of a website and search marketing give tremendous results.
2 Options
There are two main options with Search engine marketing:
he first is Search Engine Optimisation (SEO). These are the "free" links on Google and other search engines. Free can be deceiving, though; in competitive niches, it can take a lot of work and resources to get high on the organic listings. Link building is required in competitive niches, and it can be a slow process (many months) to see your site rise in the rankings. If you are looking for long-term success and not just a quick win, your investment in SEO can gain outrageously profitable results.
PPC with SEO
If you are looking for an immediate way to get traffic onto your site, then Pay-per-click (PPC) advertising is your best bet. You can have targeted traffic to your website within minutes of creating a campaign. The problem with PPC is that it can add up to a considerable investment. That said, every single marketing campaign will cost you time or money. Nothing is free these days. With PPC, however, you can turn off the ads just as quickly as you turn them on.
SEO and PPC can work together. With PPC, you get traffic impressions, and from that valuable data, you can create an SEO campaign knowing there is a traffic opportunity.
If you are looking for a stunning website that performs in the search engines, we may be exactly the people you have been looking for.